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Li Jiang

Position: Founder, Yutang Sports

Li Jiang has worked for over 20 years in the field of sport marketing & sponsorship and oversaw sales at CCTV Future Advertising, ESPN Star and CSPN. He has worked to sell advertising resources of several editions of FIFA World Cup, European Championships, Olympic Games, NBA, CBA, Serie A and the Premier League, and facilitated deals with companies including Volkswagen, K-boxing, Se7en, Gillette, Intel, Snow Beer, Toyota, C’estbon and others. He has a unique insight of the Chinese market and rich sports marketing experience.

Li Jiang established Yutang Sports in 2007, aiming to build the No. 1 sports marketing platform. Yutang Sports is a sports business media focusing on sports marketing content, with over 600 million yearly views of its content and is often cited by Chinese and international media such as Sina, Tencent, BBC and American Press. Yutang Sports also operates a sports marketing & sponsorship platform, offering over 500 sports sponsorship projects in 20 sports disciplines. The platform serves to connect sport rights holders with sponsors and business professionals and facilitate trades between them.