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Samantha Cotterell

Position: Director of Design and Overlay, Expo 2020 Dubai

Samantha is a professional architect, masterplanner and urbanist with 23 years’ experience on large scale international projects including 16 years in Design Leadership roles for the development and delivery of Major Sport Events worldwide.

Samantha has held key roles as Overlays Expert, Development Strategist and Delivery Specialist on projects including Dubai Expo 2020, Doha 2020 Olympic Bid, Doha 2011 Asian Football Cup, Athens 2004 Olympic Games, Doha 2006 Asian Games, Delhi 2010 Commonwealth Games and the Qatar Sports Venue Master Plan.

She was Design Director and co-author of bid files including the Doha 2020 Olympic Bid, the winning bid file for the Qatar 2011 Asian Football Cup and the winning bid file for the 2010 World Indoor Championships in Athletics.

Samantha is the founder of DESIGNSPORT, a Sport Design Advisory Consultancy providing design services to government and private clients involved in the design, development and delivery of major sporting events and infrastructure worldwide including the winning architectural design competitions for the National Stadium of Addis Ababa, Ethiopia and the Qatar 2022 FIFA World Cup Stadium ‘Al Thumama’.