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Shoto Xiaodong ZHU

Position: Founder and Chairman, OCEANS Sports & Entertainment Marketing

20-year experience in sports marketing and management. Bachelor Degree in Management with Hitotsubashi University in Tokyo. Master in Sports Management with CIES FIFA Master, and Harvard OPM program.

Started career with the J-League in media rights distribution and international business development. Appointed as the China GM of FIFA Marketing AG for the FIFA Women’s World Cup 2003. Worked as the Marketing Director of China FA’s Marketing Arm, CFIDC.

Founded the company OCEANS in 2006 which provides services in the areas of Sponsorship, Media Rights Distributions and Sports Property Management, and listed in the Neeq market as the first domestic sports marketing company in 2014.