Position: Director and International CEO, ONE Championship
Prior to launching ONE Championship – Asia’s largest global sports media property and the world’s largest martial arts organization – Cui spent six years with the Event Management Group for Asia’s number one sports broadcaster, ESPN Star Sports (ESS). There, he successfully headed event business development across Asia, and project-led some of the biggest sporting properties and television event partnerships in the region.
Before he joined ESS, he was the Director of Communications for the PGA Tour – Golf Canada and also served as the Managing Editor for Canada’s number one golf publication during that same period.
These roles allowed him to accumulate decades of world-class experience in the areas of international sports and marketing communications. Throughout his career, Cui has played an invaluable part in the likes of the Commonwealth Games, the World Championships, the Sydney Olympics, the PGA Tour Bell Canadian Open Championship, the LPGA Tour BMO Women’s Open, the X Games Asia, the World Series of Pool, and World Futsal. He also personally created and led a series of 12 Martial Combat events.